Location Intelligence

CyberSWIFT’s Location Intelligence solution is a comprehensive set of offerings for location-based intelligence & analytics, mapping services, trend analysis, visualization, integration and much more. It allows you to enhance your business using location-based geographic market analysis of your offerings, promote your products & services, boost sales and get a better understanding of your customers.

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Location Intelligence (LI) is the methodology of deriving insights using internal business data and external location-based data to solve specific business challenges that help in growing and optimizing your business. In addition to simple data visualization on maps, LI involves analyzing location data that are an integral part of a business. It is used to facilitate comprehensive planning, prediction, and problem-solving for your business.

Enhance Your Business With Location Intelligence

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Market Analysis

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Site Selection

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Product Promotions

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Sizing Competition

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Sales & Performance Management

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Identifying New Opportunities

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Building Better Customer Engagement

location based market analysis using gis technology
Location Analysis
Location based analysis using GIS - A Game Changer

  • GIS, acronym for Geographic Information System is a discipline and technology that utilizes location to simplify and highlight trends that leads to make better decisions. Business intelligence and data mining are pretty popular among businesses. These systems help decision makers in pulling their business data into a central platform and draw patterns of good sales, bad sales, good customers, weak customers etc. and finally decide what category of people or offerings to target and set their strategy accordingly. But this still leaves a big gap.

    Nearly 70% of your business data has a location element. These location elements can be addresses, zip codes, county, state, phone, IP address and so on. GIS makes use of such location elements in helping you identify and understand trends and stories about what may be transpiring and provide you a context of “why” in your business.

    Effective GIS based intelligence and analytics not only shows the patterns of things (such as sales, product consumptions, inventory, etc.) with respect to locations, it also enriches you with information regarding your target market, places of interest, competitors, consumers and their lifestyles, interests, behaviors, etc. Basically it amplifies the phrase “A picture is worth a thousand words” to a whole different level.

    Here is a glimpse of what it might look like. You can decipher trends in an instant that may sometime take long time to understand.

Benefits
Here are some examples of benefits that Location Intelligence can provide
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    Senior management and other company personnel can get a clear top down view of sales trends as compared to having to go through tons of data.
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    You can painlessly visualize your markets in an easy to use map and determine how they are doing, both at the macro level and at a detailed micro level.
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    You can flexibly visualize your top performing locations and get an idea about why they are doing better versus the ones that are weak.
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    You can easily visualize how much sales each of your regions, stores or zones are contributing.
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    You can see how your products or product categories are individually performing across your locations.
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    You can see how your sales is behaving across different time periods for specific regions.
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    You can see your customers on map and clearly say which area has given you most buyers so far. You can determine key characteristics of such strong buyers and target such buyers in other regions.
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    You can identify market overlaps and reduce the costs by merging/eliminating them.
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    You can have an insight on socioeconomic aspects and other demographic aspects of people in a given region to optimize your offerings.
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FAQ

Location intelligence is important because it allows businesses to analyze and visualize their existing business data combined with other relevant external data in the context of location, to derive various business benefits. These include understanding customers and competitors to plan for growth, increase sales by optimizing offerings, identify and focus on more profitable areas of your business, manage sales territories, etc.
Various types of business data can be used for location intelligence in combination of location specific data such as addresses, latitude/longitude coordinates, administrative boundaries, Internet of Things (IoT) device data, etc. Additionally, other data such as phone records, IP addresses, etc. can also be utilized. Such data can be combined with any number of external data such as demographics, earnings, people’s spending habits, weather data, market demand trends, etc. to derive significant business benefits.
Similar to other scenarios that depend on data, gathering raw data sometimes can be a challenge. Accuracy of data is important and sometimes real-life data may not be very clean, which would require evaluation and cleansing of such data. Sometimes, significant time and effort is required to be spent in data preparation phase, while less time may be needed to be spent on actual analysis. Hence ensuring data quality and accuracy is sometimes a challenge for location intelligence. Also, often data may need to be converted, integrated or migrated between different systems and formats to be more effective.

Location intelligence is used by a broad range of businesses and industries to improve overall business results. This includes:

  • Retail: Market analysis, site selection, product market opportunity analysis, maximize per-store sales, identify under-performing stores, retail leakage and supply gap analysis.
  • Real estate: Retail planning, demographic study, growth pattern analysis, site reports, in-depth site analyses, and presentation-quality maps.
  • Hotels and restaurants: Analysis of customer profiles, site analysis, target marketing, and expansion planning.
  • Government: Census updates, disaster recovery, law enforcement crime analysis, emergency response, environmental and land management, electoral redistricting, tax jurisdiction assignment, urban planning.
  • Financial services: Branch location optimization, market data analysis, share of wallet and cross-selling initiatives, mergers and acquisitions, and sector analysis.
  • Media: Target market identification, consumer response analysis, subscriber demographics, media planning.
  • Healthcare: Site selection, health equity planning, market segmentation, network analysis, growth assessments, spread of disease.
  • Higher education: Campus mapping, alumni and donor tracking, and student acquisition.
  • K-12: School site selection, enrollment forecasting, boundary adjustments for school attendance areas, school fusion, and district.
  • Insurance: Address validation, underwriting and risk management, claims management, marketing and sales analysis, market penetration studies.
  • Communications and telecommunications: Network planning and design, boundary identification, identifying new customer markets.
  • Consolidation, student achievement plotting.
  • Transportation: Transport planning, route optimization, route monitoring.
With Business Intelligence approaches and tools, one can visualize the data and draw a meaningful inference that help businesses gain productive results. It focuses on knowing your numbers and understanding "what" specific (business) scenarios occur. But Location Intelligence is often the way to go when you need to know the context about "why" things happen.

With Business Intelligence, you can see the trends in data, and also potentially predict future directions based on the trends.

You may put things in a more geographic context when you use locational intelligence. You can observe what is happening in the world around you and how it affects your business, making informed predictions. This is what could be difficult to determine with BI. With LI approach, you can both see the bigger picture, as well as narrow it down to observe local dynamics and how it impacts your business.
GIS based methodologies and technology, which enables users to store, view, and analyze geographic data in real time to derive useful insights, is the foundation of location intelligence software. It is also called as Spatial Intelligence (SI) or Geospatial software. It is a set of business intelligence tools that frequently make use of maps and dashboards to make geospatial findings simple to share with decision-makers and experts. Such software has functionality to easily convey macro to micro scenarios and trends to various users, including key stakeholders and upper management.

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