Challenges in Hoarding Management for Municipal Corporations and GIS-Based Solutions

Hoardings play a crucial role in urban advertising, generating substantial revenue for municipal corporations. However, managing these hoardings efficiently presents numerous challenges. Unauthorized hoardings, revenue leakages, and lack of proper monitoring mechanisms create inefficiencies in the system. The introduction of a Hoarding Management System integrated with GIS technology provides an innovative solution to these issues.

Key Challenges in Hoarding Management

1. Identification of Potential Revenue

Municipal corporations often struggle to assess the exact revenue that can be collected from hoardings. The disparity between actual and potential revenue arises due to unregistered hoardings and inefficiencies in tax collection. A Hoarding Management System enables authorities to track and assess the revenue potential more accurately.

2. Tracking of Illegal Hoardings

Illegal hoardings not only pose safety risks but also lead to significant revenue losses. Many businesses install advertisements without proper approval, making it difficult for authorities to monitor them manually. Implementing a Hoarding Management System can help track and eliminate unauthorized hoardings efficiently.

3. Increment in Hoarding-Based Revenue

Many urban local bodies (ULBs) face difficulties in optimizing their revenue from hoarding-based advertising. Without a proper tracking mechanism, renewing permits and ensuring timely payments become challenging. A digital Hoarding Management System automates revenue tracking, ensuring seamless collection processes.

4. Central Repository of Hoarding Geo-Locations

A lack of a centralized database makes it difficult to monitor the location and status of hoardings. Traditional record-keeping methods are often prone to errors. A GIS-based Hoarding Management System stores and visualizes all hoarding locations, providing real-time updates to authorities.

5. Online Application and Payment Processing

The manual approval process for hoarding applications is time-consuming and prone to errors. Delays in processing applications affect businesses and revenue collection. A Hoarding Management System with an integrated payment gateway streamlines the approval process, making it easier for businesses to apply and pay fees online.

6. Decreasing Revenue Loss from Renewal and Non-Renewal

Municipalities lose revenue when hoarding permits are not renewed on time. Manually tracking renewal dates is inefficient and often results in financial losses. A Hoarding Management System provides automated renewal reminders, reducing revenue losses and ensuring compliance.

The GIS-Based Solution: A Smarter Approach

A GIS-based Hoarding Management System offers a comprehensive solution to address these challenges. By integrating Geographic Information Systems (GIS) with a Hoarding Management System, municipal corporations can:

• Map and Monitor Hoarding Locations: Visual representation of hoarding locations enhances monitoring and compliance.
• Automate Revenue Collection: Integrated systems ensure timely payments and eliminate revenue leakages.
• Enhance Transparency: A digital database enables better tracking and accountability of hoarding permissions.
• Improve Decision-Making: Real-time data analysis allows authorities to make informed decisions about new hoarding allocations and regulations.

Conclusion

Hoarding management is a complex but essential aspect of urban governance. The traditional challenges of revenue tracking, illegal hoarding detection, and permit management can be effectively addressed through a Hoarding Management System. By leveraging GIS technology, municipal corporations can transform the way they manage hoardings, ensuring efficiency, transparency, and maximized revenue collection.